With the traditional New York October bridal week spread all over town, much to the concern of visitors who had to add in serious travel time to their already hectic schedules, at the end of the day it was some of the UK’s top names that made the journeying worthwhile for many buyers
White Gallery stars including Ian Stuart, Sassi Holford, Stephanie Allin, Polly Edwards, Rachel Simpson and Halo & Co, plus other favourites such as Jenny Packham, David Fielden and shoe houses Rainbow Club and Paradox London took to the various Manhattan stages during the Autumn market which attracts the cream of US buyers. The new exhibition, New York International Bridal Week, debuting in a purpose-built venue at Pier 94, went head-on with the long-established Wedding Channel Couture Show at the more centrally-located Barclay Intercontinental hotel, while the top-end US designers opted for grand hotels on Central Park, studios in the meatpackers neighbourhood, or their own showrooms scattered around mid-town Manhattan. The to-ing and fro-ing was saved, to a degree, by crisp Autumn sunshine and some fine, fine, collections, but it is hard on the feet (and the travel budget) to be zig-zagging across town from early morning until late into the evening.
The British contingent scored points, wherever they were showing, for design originality and bravado – many of the American houses, while producing beautifully elegant dresses, seemed to be playing it a little on the safe side with new additions of previously-proven successes. The UK designers, however, pushed the boat out and waved the flag for creativity, which is exactly what inspires a market that has been distinctly cool for several seasons now.